My name is Clay Lambert and I’m the editorial director of the Coastside News Group Inc. as well as the editor of your Pacifica Tribune. It’s a thrill and an honor to be writing to you today.
As regular readers likely know by now, last week our California benefit corporation finalized purchase of the Trib in a deal that has been percolating for many months. CNGI is not nearly as formal as it might sound. The board consists of five of your neighbors, who all have long ties to the coastal communities south of Devil’s Slide, and Pacifican Peter Loeb. In the weeks to come, it may add more Pacifica representation to reflect our new focus on your city.
What does that mean? Essentially, it means that the Trib is now owned by residents of the San Mateo County coast — people who share your concerns about the environment, traffic, land use, emergency planning and all the rest. And it means our coverage will be laser-focused on our sliver of our county. You won’t read about presidential politics here. We won’t write about the San Francisco 49ers or the latest Hollywood blockbuster. I’m sure you already
know where to find good coverage from around the world.
Our mission is to help you build this community.
We will do that by leveraging our 122 years of experience of covering Half Moon Bay as a model, but your Tribune won’t simply become a clone of that newspaper. We know that is the way some newspaper chains create efficiencies. That isn’t our plan. Your Tribune will continue to have its own distinct feel and, most importantly, unique coverage. There will continue to be reporters dedicated to Pacifica. We will continue to cover Pacifica City Council, local schools and other institutions, and we think the heart of your newspaper will be people like you. We want to tell stories of the volunteers, the coaches, the nonprofits. We want to let you know about important events on the horizon, and cover them well when the time comes. We will augment that with countywide coverage — things that are equally important across the coast, like today’s story on fire prevention.
We also have big plans for a much-improved digital Tribune. We hope to bring you the kinds of photography, breaking news, e-newsletters and even audio stories that readers of hmbreview.com have come to expect. For the time being, you will continue to see our stories at pacificalocalnews.com and we’ll do our very best to keep it up-to-the-minute.
Through it all, we’ll need your help. This is truly a community effort. Please send me your story tips or just say hello. The best way to reach me is firstname.lastname@example.org. I promise I’ll return your note.
One last plea: We have ambitious plans, but they will take time to come to fruition. Please understand that we’ve only had the keys for a week, and current coronavirus restrictions make getting to know people and places a bit more difficult, as you are well aware. We hope you’ll bear with us, and that, over time, you will notice a transformation in the Pacifica Tribune.
Clay Lambert is the editor of the Pacifica Tribune.