When the question, “Why is community media like the Tribune and PCT important given the current Covid 19 situations” was recently asked, it made me draw a direct parallel to when PCT was first created.
In the 1970s due to the rolling hills combined with the coastal fog, it was difficult for bay area airwaves to broadcast all the way to Pacifica and Half Moon bay region, so a station was born out of necessity. A station to disseminate information, entertain, and in some instances educate.
In these strange times, due to the global pandemic, Pacific Coast Television continues to serve as an essential source of communication and community. Many needs have arisen, regarding the need for vital information, the ability to stay connected to the community, and the security of a trusted source of news and information.
On July 1st at 8:30 p.m. PCT will present the 999th episode of the Bruce Latimer show. Over the years Bruce has been an oasis of art and culture in a media landscape more and more homogenized by big, corporate media.
Bay area artists like Big Brother and the Holding Company, The Montara Mountain Boys, Groovy Judy and Ron Thompson and the Resistors have all graced the PCT studio. And, as the longest-running musical variety show in America, Bruce has a very long track record of bringing such top-flight talent to the local airwaves.
Now, as shelter in place orders have restricted large gatherings and the adherence to social distancing guidelines have made live music much more difficult to facilitate, a virtual community pow-wow gets even more vital. What better example of the importance of community media than a celebration of art and culture with an hour and a half long special, dedicated to one Bruce Latimer. So on July 1, prepare to tune into channel 26 for a cultural stroll down memory lane as we explore the history of Bay Area music and Pacifica itself. Artists like Dave Crimmen, the Finger Puppets and many local favorites have all been featured on the Bruce show over the years. Let’s see what surprises turn up.
Pacific Coast Television has been connecting the community through its membership, community programming, and support of local businesses and non-profits throughout the years. PCT is a non-profit that offers membership to community, allowing training and tools so YOU can provide the content. With the corona virus limiting/canceling community events such as the Fog Fest and Pumpkin Fest, community members might feel disconnected.
Programming such as the Bruce show can give us a sense of that shared connection again, until we ALL feel safe to gather.
If you are feeling nostalgic or even a little blue at home, view the Bruce Latimer show #999 on Wednesday, July 1 at 8:30 p.m. If you don’t have Comcast cable you can tune us in at our website: www.PacificCoast.tv. Folks can also find live streams of Pacific Coast TV on Roku and Apple TV. Also, remember, PCT’s Covid updates from local health officials provide the community with a trusted source of this information. So just as we urge you to support your hometown newspaper, we urge you to tune in to Pacific Coast TV. Watch Bruce #999 and know that this has come to pass. That is to say, this moment will pass. All we have to do is remember what makes us a community and hold dear to that. PCT has defended local voices as a cornerstone of this community for 43 years. With your support, we will do so another 43 years. See you July 1. Any questions? Call me: 650-355-8001.
(Martin Anaya is the executive director of Pacific Community Television.)